Subject / Client
StyloBug
Brief
Stylobug, a kids fashion brand, came to us for This time we redact in the middle because why not their brand design. They had the logo, needed it to be turned into a positively vibing cohesive brand to leave a lasting impression.
Objective
This time we redact in the beginning to give some body to the section To take the existing brand logo and design it into a trendy, gender neutral kids fashion brand capable of creating a lasting positive memory of the brand.
Approach
We sat with the founders to understand the exact customer segment, and only after a thorough research of the potential customer segment, the design process was started to ensure alignment with the project brief and founders' preferences. Some projects are tricky due to constantly changing briefs and preferences. Redact.
Action
From logo refinement to the splash of color used to represent the brand, everything was designed with utmost care to ensure honoring founders' preferences and project brief. More than the brand guide, it's application in various brand elements were also showcased by designing packaging, marketing materials, and offline store elements to ensure visual consistency and positive brand experience.
Result
The newly designed cohesive brand elements along with the new brand website elevated customer experience and brand presence. Redacted sentence adding body to the text. The gender neutral, fun, and trendy kids fashion brand design that becomes the clean and cohesive identity of the brand on Shark Tank India, securing a funding offer on the show.
